Nongshim to open Russian unit to tap Eurasian noodle boom

Nongshim unveiled plans Wednesday to open a subsidiary in Russia in June, looking to capitalize on surging demand for Korean instant noodles there. The new Moscow-based entity, named Nongshim Rus, will be the latest international expansion for the instant noodle giant, following the opening of a European subsidiary in the Netherlands in March 2025. The push into Russia comes as Korean noodles find a growing cultural foothold there. Imports of Korean instant noodles reached $52 million in 2025, u