From Mother Dairy to Nat Geo: Brands mark World Environment Day 2026

World Environment Day is observed annually on 5 June. It was first celebrated in 1972 at the initiative of the UN General Assembly, with the aim of raising awareness of urgent environmental issues and advocating for global action. In India, more and more brands use the occasion to launch campaigns and green initiatives, and 2026 is no different. From a milk-pouch film to a wildlife documentary premiere to a factory-floor recycling push, here's how brands are marking the occasion. MOTHER DAIRY The dairy major has rolled out a digital campaign ahead of World Environment Day 2026. The campaign centres on the slogan "Jo maa rakhe sabka khayal, Mother Dairy ko hai us maa ka khayal" and is associated with a packaging innovation – India's first naturally degradable-in-soil milk pouch. The new pack debuts its cow milk variant in Delhi NCR, along with a refreshed design, from June 5. The scale is notable: nearly 2 million packs a day will go out in the new packaging across Delhi NCR households from day one. Conceptualised by Ogilvy, the film follows a milk pouch that breaks free from a garbage truck and drifts through the city before settling into the soil and degrading naturally – with a soundtrack by Swanand Kirkire. CNN-NEWS18 The news channel has launched #CNNNews18OneLess, a purpose-led campaign built on a simple thought: the planet isn't worn down by one big decision but by millions of small, careless ones. The campaign asks viewers to pledge one conscious action – one fewer delivery order, one less elevator ride, one less idle engine, and one less printed bill. It is backed by on-air and digital stories such as India's Cooling Crisis , One Less Degree focused on AC settings, and One Less Car Ride highlighting short-distance driving. NATIONAL GEOGRAPHIC INDIA Nat Geo...