Austria store marks lululemon’s fifth market entry of 2026 in partnership with Arion Retail Group

lululemon has announced the opening of its first store in Austria, in partnership with Arion Retail Group. Located in the heart of Vienna on Kärnter Straße, this spans more than 200 square metres. Designed as more than a retail destination, the space will serve as a community hub, bringing together local ambassadors, fitness studios, trainers, and wellness enthusiasts through a year round calendar of events and experiences. The opening weekend will feature complimentary wellness experiences, movement sessions, local community activations, and special moments in partnership with Vienna-based fitness and wellbeing partners. Guests will have the opportunity to connect with lululemon ambassadors and discover the latest product innovations. As part of the celebrations, the first guests visiting the store will receive exclusive lululemon gifts, while curated in-store experiences throughout the weekend will, according to a press release, “showcase the energy, optimism, and sense of connection that define the lululemon community”. The opening builds on recent market entries including Poland, Hungary, Greece, and Romania. 2026 RTIH Innovation Awards Physical stores will be a key focus area at the 2026 RTIH Innovation Awards . The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Check out our 2025 winners here . Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson . In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started...