The Science Behind Easter Candy Cravings — and When It Becomes Too Much

Americans love Easter candy, spending more than $5 billion on it in 2024, with chocolate bunnies and eggs among the most popular treats, according to the National Confectioners Association. While having a candy or two on a holiday isn’t a problem, consistently eating too much sugar can have significant negative effects. According to Brenda Davy, a professor in the Department of Human Nutrition, Foods, and Exercise at Virginia Tech and a registered dietitian, added sugar consumption is associated with negative health outcomes, including metabolic and cardiovascular diseases, weight gain, and poor diet quality.