AI and data unification drive competitive edge, says Revieve report

Revieve has released its The Future Face of Beauty report, revealing the growing role of AI, demands for precision products, and well-being-focused beauty as key trends driving the evolution of the cosmetics sector.The company, which develops AI software for the personal care industry, states that the industry is shifting from “product-first to intelligence-first.” AI, data, and diagnostics are influencing how consumers relate to products through discovery and evaluation.