Assam Notifies New Excise Rules With Stricter Liquor Norms And Support For Indigenous Beverages

The Assam government has notified the Assam Excise (Amendment) Rules, 2026, introducing major reforms in the state’s liquor sector. The new rules mandate Minimum Guaranteed Revenue payments for liquor license holders, impose stricter distance norms for retail outlets, and regulate liquor sales and license transfers. The reforms also provide significant support to indigenous communities through exclusive manufacturing rights and reduced fees for Heritage Alcoholic Beverages. Additionally, the state has created a new category called “Assam Made Liquor” to promote locally produced alcoholic products while strengthening regulation and revenue collection across the sector.