ASUS ExpertBook Ultra goes live to empower businesses

In an age of accelerating digital transformation and the relentless rise of AI-driven workflows, the very definition of a business laptop is being redefined. Modern professionals, prosumers, and enterprise leaders no longer see laptops as mere operating expenses or basic work tools. Instead, they expect them to function as mission-critical productivity hubs, powerful data-processing engines, and seamless gateways to AI integration. Above all, they demand a machine that matches their dynamic, modern, and highly mobile lifestyles without compromising on performance in any way. Today, at a spectacular grand launch at the Grand Ballroom of Okada Manila, attended by over 1,200 industry leaders, enterprise partners, and technology decision-makers, ASUS unequivocally answered this demand by unveiling the ASUS ExpertBook Ultra. ASUS Co-CEO Mr. Samson Hu made his inaugural visit to the Philippines to personally lead the launch, joined by ASUS Vice President & APAC Commercial General Manager Mr. Rex Lee, and spearheaded locally by ASUS Business Philippines’ Business Development Manager Francis Avila. Setting a bold target for the ASUS Expert Series to become the number one commercial PC brand in the Philippines by 2028, Mr. Hu revealed that the local commercial business has grown by 85%, now accounting for 27% of ASUS’ total business in the country. Boldly positioned as “The Flagship of the Industry. Period,” this Copilot+ PC defies the established laws of physics. Encased in a featherlight 0.99 kg aerospace-grade chassis, it seamlessly integrates the latest Intel® CoreTM Ultra X9 Series 3 processor, an incredibly powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform. Driven by a revolutionary 50W sustained thermal design and benchmark-shattering PCIe Gen 5×4 storage, the ExpertBook Ultra doesn’t just meet the standards of competing flagships—it shatters them. Meticulously engineered, it serves as a robust data execution hub and a premium statement piece for the modern executive. ASUS ExpertBook Ultra Core Highlights: A Featherlight Heavyweight: Crafted from aerospace-grade AZ31B magnesium-aluminum alloy through precision CNC machining, it weighs a mere 0.99 kg with an ultra-thin 10.9 mm profile. ASUS ExpertBook Ultra is also the world’s smallest footprint 14.0-inch laptop. The chassis features a 9H-hardness ASUS Nano Ceramic Technology surface treatment, delivering scratch and wear resistance five times higher than the industry standard. Even in such a slim and light weight device, ASUS still manage to incorporate a 70Wh battery for up to 26 hours of battery life. Unrivaled 50W Sustained CPU Performance: Powered by the ASUS ExpertCool Pro thermal Technology and up to Intel Core Ultra X9 Series 3 Processor, it sustains an astonishing 50W CPU TDP (Thermal Design Power) without throttling. Its integrated Intel Arc B390 graphics delivers higher graphics performance than NVIDIA RTX4050 at 30W TGP. It can also maintain near-silent operation in whisper mode (under 20dB). Coupled with a massive 9600 MT/s memory bandwidth and a PCIe Gen5x4 SSD, it achieves class-leading performance, with read speeds up to 5 times faster and write speeds up to 1.6 times faster than a Gen 4 x4 SSD. The Pinnacle of Audio-Visual Experience: Pioneering the global market with a 14-inch 3K (2880×1800) anti-glare touchscreen Tandem OLED display that drastically extends panel lifespan, reduces power consumption by 40%, and achieves 1400 nits of peak HDR brightness with 30-120Hz Variable Refresh Rate display. Paired with ultra-low reflection anti-glare glass, the Gorilla Glass Matte, and a 6-speaker Dolby Atmos spatial audio system for absolute immersion. Haptic Touchpad and Complete I/O Ports: ASUS is committed to delivering the best possible input experience for users. The ASUS ExpertBook Ultra features a 1.5 mm key-travel, spill-resistant keyboard for comfortable typing, along with a precisely tuned haptic touchpad that is so intuitive and accurate, you may not need an external mouse at all. The I/O selection is also highly comprehensive, with one USB Type-C and one USB Type-A port on each side of the laptop, as well as a standard HDMI 2.1 port and a combo audio jack. Enterprise-Grade AI & Bulletproof Security: Integrates the subscription-free MyExpert AI suite (featuring AI ExpertMeet and a local Knowledge Hub). Hardware-level security is further reinforced by compliance with the NIST SP 800-193 standard, along with a self-healing BIOS, a physical webcam shield, and dual biometric authentication through fingerprint and IR facial recognition. Industry Leaders Endorse a New Standard of Excellence The launch event served as a powerful declaration of industry leadership, with top executives taking the stage to establish the ExpertBook Ultra as the new insurmountable benchmark in the commercial PC market. “The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work,” said Mr. Samson Hu, Co-CEO of ASUS, during his keynote. “We engineered this device with zero compromises. We understand that tomorrow’s business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry.” Wendy Gurra at Intel, emphasized the hardware synergy: “The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency.” Top Executives Tried ASUS ExpertBook Ultra for Three Weeks and Gave One Verdict. Before the launch, ASUS Business Philippines gave three of the country’s most respected executives three uninterrupted weeks with the ExpertBook Ultra — no scripts, no briefings, no expectations. What they came back with were not endorsements. They were verdicts. Lito Villanueva, EVP & Chief Innovation & Inclusion Officer of RCBC and Founding Chairman of Fintech Alliance PH and Asia FinTech Alliance, has spent his career demanding more from technology — and from the institutions that adopt it. After three weeks, his assessment was direct: “The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features — from AI performance to enterprise-grade security — into a device that still feels simple and practical to use.” From an executive at the intersection of finance, innovation, and digital transformation, that is not a compliment lightly given. Two other executives echoed the same verdict in their own way. Jacqueline Guiterrez, Co-Founder & CEO of Happy Skin Cosmetics and BLK Cosmetics, put it simply: “I like things that do their job — works when you say it should work.” And Dindo Marzan, SVP and Head of SME Business Group of Converge ICT Solutions, summed it up just as directly: “It can really go with the speed that we have in processing.” A highlight of the program was a panel discussion that brought together Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan, each representing a distinct facet of a modern Filipino professional. They engaged in a candid conversation about their firsthand experiences with the ASUS ExpertBook Ultra, the pressures defining today’s professional landscape, and the accelerating role of AI in Philippine business. It was also on that same stage that ASUS Business Philippines made another announcement that had the room talking. The evening was hosted by prominent Filipino voice-over artist, content creator, and podcaster Inka Magnaye, whose presence set the tone for a program that was as polished as the device it celebrated. The launch also drew some of the Philippines’ most recognized names in business, media, and content — among them financial educator and entrepreneur Chinkee Tan, and digital content creator and entrepreneur Reymond Delos Reyes, popularly known as Boss RDR.