Coca-Cola launches creator-led Matchday Hangout series with Rohan Joshi and Sakshi Shivdasani

New Delhi: Coca-Cola has announced the launch of Matchday Hangout, a creator-led live football watch-along format in India, designed around the FIFA World Cup season and targeted at digital-first sports audiences. The initiative brings together fans for real-time reactions, discussions and match-night engagement across 12 national streams, reflecting changing consumption patterns where football viewing is increasingly social and creator-driven. The experience is produced and hosted by RevSportz, an independent sports media platform, and will be presented as a “Sportainment” format combining live commentary, entertainment and audience interaction. It will be led by creators Rohan Joshi, Sakshi Shivdasani and Kaashvi Hiranandani, with select appearances from Zervaan Bunshah, Varun Thakur and footballer Dalima Chhibber. Speaking about the launch, Karthik Subramanian, Senior Director, Marketing, Coca-Cola TM India & Southwest Asia said, “Through our longstanding association with FIFA, Coca-Cola has been an integral part of football fandom for decades. A match night is all about rituals, reactions, and shared emotions. Coca-Cola Matchday Hangout is our way of fostering that connection through social-led experiences. By taking a community-first approach, we’ve curated a live, creator-led experience, and partnering with RevSportz helps us seamlessly bring this interactive format directly to audiences.” Boria Majumdar, Founder and CEO RevSportz, said, “Football has always been about emotion, conversation and community. With Coca-Cola Matchday Hangout, we are taking those match-night conversations and turning them into a shared live experience for fans across the country. At RevSportz, we have consistently believed in creating innovative ways for fans to engage with sport, and this partnership with Coca-Cola allows us to bring together sport, entertainment and digital culture in a social format that feels authentic to how today’s audiences consume live events. We are excited to build a destination where fans can watch, react, debate and celebrate the biggest moments of the FIFA World Cup together.” Access to the watch-along streams will be linked to Coca-Cola purchases made via Zepto and Blinkit during match hours. Each purchase will provide entry into interactive sessions that include pre-match predictions, live reactions, halftime discussions, post-match debates, trivia, giveaways and creator-led challenges. Participation in each stream will be limited, with selected users gaining access to the live experience, alongside opportunities to receive merchandise such as mini fridges, caps, tees and sippers.