How to actually manage growth across marketing, sales and distribution

How to actually manage growth across marketing, sales and distribution

Most businesses treat marketing, sales, and distribution as three separate problems. Marketing generates demand. Sales converts it. Distribution fulfills it. Each team has its own targets, its own tools, and its own definition of success. The problem is that growth doesn’t work in silos. When marketing drives demand that sales can’t convert, or when sales

Source: Inquirer
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