Shaq Wants You to Beat His Lap Time: tm:rw Brings Formula 1 to Times Square Ahead of Miami Grand Prix

Professional racing simulators, rare memorabilia from Hamilton, Senna and Schumacher, and a full-scale McLaren showcar transform New York’s innovation destination into an F1 experience NEW YORK , April 29, 2026 /PRNewswire/ — This week, as Formula 1 heads to Miami, tm:rw is turning Times Square into New York’s unofficial race weekend destination. The 20,000 sq ft immersive innovation store is launching an F1 activation headlined by the Shaq Challenge — where visitors race against Shaquille O’Neal’s personal best lap time on professional-grade racing simulators. A symbol of engineering perfection and historic dominance in the 1988 Formula 1 season, the MP4/4 sits at the heart of an environment designed to pull visitors directly inside the world of elite motorsport. This is not a display. It is race weekend, rebuilt in the center of Manhattan. Powered by Phoenix Racing Simulators from Base Performance Simulators, tm:rw’s D1 motion-based simulators deliver professional-grade racing with real-time telemetry and competitive timed laps across iconic Formula 1 circuits. Starting this week, every visitor can take on Full story available on Benzinga.com