HYDERABAD: The Telangana Real Estate Regulatory Authority (TG RERA) has imposed a ₹2.14 crore penalty on GNR Infra Developers for promoting and marketing an unregistered villa project under a different name. The developer held registration for only a limited portion of the overall development. TG RERA initiated suo motu proceedings after reviewing information available in […]<![CDATA[
HYDERABAD: The Telangana Real Estate Regulatory Authority (TG RERA) has imposed a ₹2.14 crore penalty on GNR Infra Developers for promoting and marketing an unregistered villa project under a different name. The developer held registration for only a limited portion of the overall development.
TG RERA initiated suo motu proceedings after reviewing information available in the public domain, including the developer’s website and promotional material. The authority found that GNR Infra advertised a villa project called Anvaya Villas at Vanasthalipuram even though the project was not registered with TG RERA.
Developer’s defence fails
GNR Infra argued that each villa was an independent unit built under separate permissions issued by the Panchayat Raj Department. The company claimed the villas did not form a single real estate project. It also said the development had no common amenities and therefore did not require registration under the Real Estate (Regulation and Development) Act.
The developer further denied carrying out promotional activities and sought exemption from registration.
However, TG RERA rejected these claims after examining the company’s brochures, website, pricing details and records obtained from planning authorities.
The authority found that the promotional material presented the development as a large integrated residential project. It highlighted multiple villa types, pricing plans and location-based premiums. TG RERA said these features clearly showed organised marketing activity.
Only 57 villas registered, over 300 promoted
TG RERA found that GNR Infra had registered a project named Anvaya Icon City, covering only 57 villas.
However, the company promoted Anvaya Villas as a much larger development with more than 300 villas spread across nearly 30 acres.
The authority ruled that marketing a much larger project under a different name amounted to promoting an unregistered real estate project. It also said the practice misled prospective homebuyers.
Calling the violations deliberate and serious, TG RERA said GNR Infra attempted to bypass mandatory registration requirements by misrepresenting the project’s identity and scale.
The authority directed the developer to pay a penalty of ₹2,14,51,440 within 30 days. It also ordered GNR Infra to immediately stop using the name Anvaya Villas. The company must restore the registered project name, Anvaya Icon City, across all promotional platforms within seven days. It must also display the correct TG RERA registration details in every advertisement.
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