Ferrari’s First Electric Vehicle ‘Luce’ Sparks Sharp Selloff as Investors and Fans Question Brand Direction

Ferrari’s First Electric Vehicle ‘Luce’ Sparks Sharp Selloff as Investors and Fans Question Brand Direction

Ferrari shares tumbled sharply on Tuesday after the iconic Italian luxury carmaker unveiled its first fully electric vehicle, the Luce, in a high-profile event in Rome, revealing deep investor concerns about the transition to electrification and potential dilution of the brand’s legendary combustion-engine heritage. The Maranello-based company described the Luce, Italian for “light”, as evoking […] The post Ferrari’s First Electric Vehicle ‘Luce’ Sparks Sharp Selloff as Investors and Fans Question Brand Direction appeared first on Tekedia .

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